The ways we try to get through the day are broken.

Most of us try to survive frantic schedules by leaning on massive synthetic caffeine spikes and sugary energy drinks that always end in a brutal afternoon crash. We started HIGH to fix that. We wanted to give people an honest, reliable way to shift gears and get into the right headspace without messing up their bodies.

What We Do

HIGH is a functional wellness brand based in London. We make straightforward, plant-powered tools designed to help you handle your day. No marketing smoke and mirrors—just a simple, practical toolkit:

  • Functional drinks to clear your head or give you a smooth energy lift.
  • Wearable patches for steady, day-long support.
  • A companion app with quick audio tracks to reset your focus on the go.

Who Is Behind Us

We believe you should know exactly who you are buying from. HIGH was founded by Evgeny Roshchupkin. Evgeny has spent more than 15 years running marketing and growth strategies for some of the world’s biggest beverage brands, including Red Bull and Diageo.

After years of managing major drinks portfolios and building high-growth UK tech and sports startups in London, he grew tired of the artificial ingredients and empty promises dominating the energy drink market. He decided to build a business that values real science over lifestyle hype.

Proudly Made in the UK

To keep our quality completely under our control, we partner with leading British laboratories. All of our functional drinks are mixed and produced locally at Red Distillery right here in the UK.

Honest, Direct, and Trustworthy

We sell directly to you online. By cutting out supermarket middlemen and wholesale distributors, we can pour our budget into premium, active plant ingredients rather than massive advertising campaigns.

When you try your first box, you can trust that you are getting clean, meticulously sourced botanical formulas sent straight from our UK facility to your front door.

HIGH. Own your state.

HIGH Corporation Limited
1 Ariel Way, London, United Kingdom, W12 7SL
Company number: 16774812
Phone: +44 7471 111059