The ways we try to get through the day are broken.
Most of us try to survive frantic schedules by leaning on massive synthetic caffeine spikes and sugary energy drinks that always end in a brutal afternoon crash. We started HIGH to fix that. We wanted to give people an honest, reliable way to shift gears and get into the right headspace without messing up their bodies.
What We Do
HIGH is a functional wellness brand based in London. We make straightforward, plant-powered tools designed to help you handle your day. No marketing smoke and mirrors just a simple, practical toolkit:
Who Is Behind Us
We believe you should know exactly who you are buying from. HIGH was founded by Evgeny Roshchupkin. Evgeny has spent more than 15 years running marketing and growth strategies for some of the world’s biggest beverage brands, including Red Bull and Diageo.
After years of managing major drinks portfolios and building high-growth UK tech and sports startups in London, he grew tired of the artificial ingredients and empty promises dominating the energy drink market. He decided to build a business that values real science over lifestyle hype.
Proudly Made in the UK
To keep our quality completely under our control, we partner with leading British laboratories. All of our functional drinks are mixed and produced locally at Red Distillery right here in the UK.
